The story of Au Rubis

Founded in 1966 in the Jura region by master jeweler François Pelletier, Au Rubis jewelry stores reflect a beautiful family history.

After triumphantly winning several jewelry competitions, François Pelletier saw his reputation and clientele grow considerably. From then on, passionate and eager to satisfy a wider audience, flocking from neighboring regions, François Pelletier decided to open branches in various cities in French-speaking Switzerland.

50 years and 12 jewelry stores later (including our boutique Zephyr in Conthey), the love and tradition of the profession still present, the second generation succeeds him at the head of the company and continues to maintain the spirit and philosophy of the company "Price - Quality - Service".

Whether you're looking for a beautiful piece of gold jewelry to give as a gift or a trendy watch to wear, our wide selection, available in our branches, will satisfy all budgets and tastes. See you soon at Au Rubis